InnovationTechnology
As consumers grow increasingly accustomed to online shopping, they also increasingly demand immediate and personalized service, writes Samba Natarajan, Senior Vice-President for Growth Markets, PayPal.
Technology
PayPal's latest Digitise & Thrive e-book looks at why customers pay more for goods and services if the online transaction is seamless. Customer engagement, feedback avenues and user-friendly mobile sites can drive online sales.