Malaysian small and medium-sized enterprises (SMEs) are the backbone of the Malaysian economy, constituting 97.2% of all business establishments in the country and employing nearly half of all workers in Malaysia in 2020
There has been tremendous change in human life across the world in the last two years. Many experiences that humans have always relied on have gotten increasingly digitized, for instance, daily cash transactions.
Oftentimes, a company spends a large portion of its marketing dollars and time attempting to win customers over. Yet, as soon as customers hit checkout, the customer experience ends.
The COVID-19 pandemic has reshaped the perspective, and actions of people around the world including their shopping behaviors. While public health may have since improved.
The pandemic has accelerated trends across sectors that have led to the overall digitization of different aspects of human life, including the way we interact today, which would have been inconceivable a few years ago.
Imagine a player who has just downloaded a new game which you spent months developing. They got past the initial set up and tutorial.
SMBs across APAC have shown great resilience and tenacity to overcome the impact of the pandemic by adopting a digital first approach and adapting to the needs of the new digital consumer through social media.
In the last couple years more of our life has taken place online and many of us have turned to online shopping. This has also increased cybercrime.
We invest a lot of time and energy into making sure customers’ PayPal and Venmo accounts are secure, and thieves know it.
To highlight PayPal’s role as an SMB champion, Abid Murshed, Head- Inside Sales, PayPal, shares his views on the untapped ecommerce and cross border opportunity