The World Travel and Tourism Council (WTTC) has indicated that travel will represent a $15.5 trillion economy by 2033.1 Against this backdrop, the travel industry is truly brimming with several emerging opportunities in the next decade. Indian travel merchants have a unique opportunity to capitalize on the projected USD 31 billion market volume by 2027, driven by online sales.2
In recognition of World Tourism Day this September, we spoke with Culture Holidays on their success story in capturing international customers. Ashish Bhasin (AB)- Director of Operations, Culture Holidays, shares more with us.
Which destinations are witnessing the highest demand for international travel?
AB: Players in the travel industry have noted that travel has a significant impact on individuals, societies, and the entire world. In recent times, especially in the post-pandemic era, we have observed an overwhelming demand for travel to Dubai, Thailand, Paris, Indonesia, and Greece, which have emerged as our best-selling destinations.
Which markets make up the majority of your customer base of international travelers?
AB: At Culture Holidays, we have a vision to transform lives through travel because we believe it has the power to transform us in various profound ways. To this effect, we are always looking to work with the best in the travel business from around the world. Currently, we are majorly associated and working with USA-based travel agents. As a growth-centric organization, we are also actively expanding to other countries including UK and Canada.
What are some of the challenges international tour operators typically face when it comes to cross-border sales?
AB: Let us begin by understanding what international tour operators typically do. They are professional organizations that specialize in providing comprehensive events and travel services for individuals, groups, corporations, or organizations planning trips, events, conferences, or incentives in a particular destination. Overseas sales for tour operators can present a unique set of challenges due to the nature of their business and the complexities involved in organizing events and travel across different countries. At Culture Holidays, we look at transforming them into opportunities.
Despite these challenges, it is worthy to note that we, at Culture Holidays have the expertise and resources to navigate the complexities of cross-border sales. We take pride in providing our clients with successful and memorable events and travel experiences.
What are some of the key payment concerns for your customers in global markets?
AB: At Culture Holidays, we are committed to providing exceptional services to our customers. Customers in global markets can have several key payment concerns when dealing with international travel companies, which can impact their decision-making process and overall experience. Here are some of the key payment concerns that travel company customers in global markets may have:
How has the PayPal partnership led to improved customer experiences for Culture Holidays?
AB: We believe that PayPal can play a pivotal role in helping us elevate the customer experience at Culture Holidays. As an international tour operator our business primarily involves a lot of overseas payment. PayPal’s amazing secure, flexi and widely accepted payment option helps our agents, and their clients book their trips with us smoothly and efficiently. The key three advantages of having PayPal as a digital payment partner are:
How do you think travel has shaped customer experiences in 2023?
AB: Some of the transformative effects we have seen taking shape include:
Inspiration for Lifelong Learning and Creativity: Exposure to new environments, art, architecture, and experiences has ignited creativity and inspired new ideas in various aspects of life. We believe that travel fosters a lifelong love of learning and curiosity about the world and encourages us to seek out new experiences and continue exploring even after returning home.
1 Source: TravelPulse
2 Source: Statista (Travel & Tourism India)