PayPal’s desire to be a purpose-driven brand was brought to life through its Giveback campaign which was launched in Singapore in July this year.
Singapore’s flourishing digital eco-system presents its s a wide array of opportunities to invest in ecommerce for more lucrative gains.
Data is key in to enrich , retention, and loyalty. But no amount of data is completely effective unless it leads the customer to the shopping window to complete a purchase.
How can SMBs in Hong Kong with limited resources cultivate customer loyalty with their newfound overseas customers from thousands of miles away?
Sakshi’s journey at PayPal started as an intern four years ago. Today, she is a software engineer in the Global Data Science team.