Singapore’s flourishing digital eco-system presents its s a wide array of opportunities to invest in ecommerce for more lucrative gains. With cross-border shopping becoming a defining feature of Singapore’s ecommerce, SMBs can increasingly gain from a much larger pool of customers. In this opinion piece published on the ASME (Association of Small & Medium Enterprises) website, Rajkishore Agrawal, Senior Director, Head of Sales, Southeast Asia, PayPal, elaborated on how SMBs stand to benefit from pivoting online to ride on the accelerated ecommerce growth. Building on findings from PayPal’s Report 2021, he highlights the average online shopper’s preference for a mobile-first experience that also offers a seamless and experience.
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