Data is key in to enrich , retention, and loyalty. But no amount of data is completely effective unless it leads the customer to the shopping window to complete a purchase. In an interview with Martech Asia and e27, Kasia Leyden, VP, Marketing, PayPal, shares insights on how authorization rates play a pivotal role in realizing unfulfilled revenues, thereby delivering superior . She builds an urgent case for marketers to assess the end-to-end payments process that is so crucial for ecommerce success. Furthermore, she touches upon how businesses can benefit from expert support through PayPal to optimize their conversion rates.
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