The growing consumer demand in China is the topic of nearly every marketer or retailer. Countless experts have pinpointed them as a target market, but how can local small business-owners open a...
Among the many challenges of a strong export strategy, correctly pricing goods and services is perhaps the most important. How do you account for the complex variables of selling overseas? Here...
The truth is, there's no getting around the fact that mobile devices will be Asia's first choice when it comes to shopping online. Research by PayPal has found that mobile commerce (or m-commerce) is
Here’s what to do about it… E-commerce retailers are spending a lot of time polishing their shopping cart experience to minimise abandonment. Extensive analytics, A/B testing and optimisation...
There are three main reasons why consumers buy from a new online store rather thna from an online competitor or an offline retail outlet. They are: Better Price Broader or unique Selection Greater...
In the past years, I’ve been observing that more and more consumers are embracing the ease and convenience of shopping online. It's become part of the rhythm of life and the trend doesn’t seem...
A new spirit of entrepreneurial-ism is quickly spreading across Southeast Asia. Big strides in e-commerce and technology have changed the game, affording individuals and small businesses the...
Best Practices for Selling Online Through a Website Your website is a showcase for your products and services, so it's imperative that you get the design and functionality right. But just what are...
It's easier to start a business now than at any time in our history. And it's not just the fashionable, highly funded tech startups I see popping up across Asia, but also individuals selling their...
1. Plan your entry into a new country Research the target market thoroughly to determine supply and demand, and existing competitors. Merchants should also find out if the Internet, payment and...
Travel is a booming online business that continues to grow year after year. In Southeast Asia, it's become the second biggest e-commerce category. When you look at all the powerful online tools...
Time is precious. The age-old expression rings especially true today, as life and business seem to move faster to accommodate new strides in communication and technology. Many people agree that...
The Game is Changing Year after year, online gaming continues to sweep the popular imagination. It's no longer a niche market targeting geeks, techies and kids. There are games for every kind of...
Find out how to get your promotion started: Choose the Type of Promotion There are many different kinds of promotions you can try. You just have to know your audience and figure out what will work...
There are lots of options when it comes to advertising on the web, including search engine advertising and banner advertising, or listing your business in online directories. Here are some...
Great Reasons to Start Doing Business on the Web Did you know that Southeast Asians spend an average of 17.5 hours a month online reading emails, working, catching up over social networks, as well...
Selling commodity products – items such as office supplies or pet food – online is no longer a novel proposition. There is a vast array of different stores across Southeast Asia – many of...
Why is Social Media Important? Social media is all about the conversations. If you create a conversation with your customers, they will become more engaged with you and your company, and your...
A report has discovered that businesses in the food and beverage industry, as well as retailers, have the most problems achieving Payments Card Industry (PCI) Compliance compared to other industry...
Small businesses are the backbone of economies throughout the world. As an example: In Singapore, they make up for 99% of all enterprises. Increasingly, consumers are willing to forego trips to...
4 Tips to Help Boost Your Cash Flow As the saying goes, cash is king, especially for small businesses. Smaller enterprises rely on cash coming into the business as fast as possible to pay for...
A new generation of consumers is changing the way they shop online. They’re hungry for new experiences and unique products that are not necessarily available at home or in their immediate...
More than ever, consumers are avoiding the hassle of going to the store and opting to buy products and services online. And it's not just that new customers are discovering the ease and...