The pandemic brought about a wave of digital transformation over the past year, which would have otherwise taken close to five years. Consumers have leap-frogged towards online channels compelling merchants to also digitize in order to be relevant and to ensure business continuity.
In order to build strong brand awareness and in order to influence online reputation, search engine optimization (SEO) continues to be the most critical. On the supply side, this presents a huge opportunity for Indian digital marketing agencies to take their services global. Last year, the global SEO services industry clocked in US $46.66 billion.
For over a decade, SarkarSEO.com has been providing 360-degree SEO services powering online businesses through effective SEO solutions. It is one of the fastest growing digital marketing agencies in India with a turnover of US $4 million in FY21.
Dynamic strategy to ride the digital COVID-19 wave
Mohit Parnami, Founder and CEO of SarkarSEO.com says, “It is surprising and yet not so, that our business has actually grown multifold during the pandemic given the rise in digitalization.” His company quickly leveraged the increasing move to online to their advantage.
He adds, “We have stayed ahead of trends and updated our SEO services to meet the new dynamisms of the online world.” Between constantly evolving search engines and algorithm updates, SarkarSEO.com has implemented robust strategies for its numerous customers to help them ensure revival.
The company also is focused on hiring quality talent to offer world-class services for its clients.
Existing international presence brought in various opportunities
As the Indian industry navigates lockdowns and reduced demand, many businesses are unable to grow. However, technology has made it significantly easier for them to sell their services to international consumers and leverage the global demand. This continues to be a lucrative opportunity for Micro, Small & Medium Enterprises (MSMEs) and freelancers. By optimizing this potential to its full capacity, the MSME sector can support millions of direct and indirect jobs and earn valuable foreign exchange for the country.
With digital becoming the platform for business success across the world, there is growing competition. Businesses need to leverage appropriate keywords to optimize search engine results for better discovery by the target audience. SarkarSEO.com has utilized its existing foothold across 40 countries such as US, Canada, Korea, UK and Australia to services more and more businesses, enabling them to grow further.
He said “We have been fortunate to be able to leverage our capabilities across the globe in which PayPal has played a key role in helping us build a safe payments platform. Cross border seamlessness is critical for digital success and we are proud to be able to deliver world-class services to our customers.”
“Around 45% of our business comes from the US and we are in talks with more potential clients from countries where we haven’t delivered our services before” added Parnami.
Reiterating the international opportunity, the PayPal Cross Border Trade (CBT) Report 2021* reveals that export of services presents a US $213 billion opening for Indian businesses, of which the advertising and trade fair services sector accounts for US $3.1 billion.
Delivering seamless customer experience
A key tenant in growing SarkarSEO’s business has been their focus on seamless customer experiences. Parnami highlighted that receiving payments from across borders was a challenge initially, but the company navigated through it with the help of PayPal.
He added, “Over the years, most of our payments have come through via PayPal and it has also been our go-to option for sending money anywhere in the world. Gradually, we have transitioned to PayPal for all our payment needs.”
Ever since the company partnered with PayPal, SarkarSEO.com has been able to reinstate trust among international consumers and take them through a hassle-free transaction journey.
PayPal has been redefining digital cross border payments by creating new product offering and building trust between buyers and sellers to enable millions of hassle-free transactions around the world.
* PayPal’s Cross Border Trade (CBT) report delineates the opportunity exports presents to MSMEs and freelancers. This is the 2nd article of a 5-part series on PayPal’s CBT report through which we will call out key sectors and corridors that small businesses should target to ensure that they maximize resource allocation and returns. PayPal has been enabling CBT for over a decade in India and has unmatched scale to help small businesses reach our 377 million global consumer base across 200 markets.
Mohit Parnami, Founder and CEO of SarkarSEO.com says “We have been fortunate to be able to leverage our capabilities across the globe in which PayPal has played a key role in helping us build a safe payments platform. Cross border seamlessness is critical for digital success and we are proud to be able to deliver world-class services to our customers."