The pace of change on account of the pandemic has led to several innovations. These have been driven by companies that understood the need to adopt digital in order to both survive and thrive.
As businesses around the world adopted a digital first approach, GiftstoIndia24x7 also evolved their business priorities and moved from being a greeting card manufacturing company to an ever-evolving e-commerce player.
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Expanding their product suite globally
They started with gifting options like flowers and cakes, and gradually expanded to focus on anything that could be gifted catering to the needs of age-groups, occasions, and relationships.
They have around 20,000 gifting options and operate with the aim of connecting people through gifts and delivering smiles across miles.
Overcoming hurdles
However, like most businesses, GiftstoIndia24x7 also faced severe challenges during the initial lockdown.
Taking this in their stride, the company pivoted their business model to focus on initiatives like content development and planning, product curation, research and development pertaining to programming and designs. They also successfully kept their employees engaged and ensured they interacted with their customers and employees on a regular basis through social media.
The company upgraded all their processes including customer experience, website development, infrastructure and renovated the office. Their patience, persistency and preparation resulted in helping them deliver a more intuitive customer journey through their website.
“Despite all odds, our business received an overwhelming response on the occasion of Rakha Bandhan last year. This year, we designed over 1,000 Rakhi pieces and launched global delivery which was met with much appreciation. Much of this has been possible because of our strong two-decade partnership with PayPal through which we’ve been able to cater to and win the trust of the Indian diaspora in Middle East and the West markets” added Sumit.
GiftstoIndia24x7 is an online gift store established in 1999, serving the Indian diaspora and enabling them to send gifts to their near and dear ones in India.